Brand Foundation
Best for startups, local businesses, professionals and new businesses that need more than just a logo and want a consistent professional visual identity.
Brand Foundation
Why Brand Foundation Works for Your Business
Designed to provide a coherent visual presence, distinct personality, structured brand guidelines, and reusable marketing collateral for long-term consistency.
Professional Visual Credibility
Move beyond a basic logo to a cohesive identity system that inspires confidence across all customer touchpoints.
Turnkey Business Stationery & Social
Establish clear brand presence with custom business cards, letterheads, email signatures, and 4 reusable social post templates.
Vector Master File Handoff
Full source file handover (AI, EPS, SVG, PNG, JPG) with mini guidelines and 30 days of post-handoff support.
Suitable for: Early-stage tech startups, boutique consulting firms, medical/dental clinics, local retail stores, and solo professional practitioners.
What You're Actually Receiving
Brand Foundation connects brand discovery, strategic creative directions, color & typography architecture, document collateral, social kits, and brand guideline documentation into a unified identity system.
Discovery
Goals & Audience
Moodboard
Visual Direction
Concepts
Logo Directions
Visual System
Colour & Type
Collateral
Stationery & Social
Guidelines
Brand Rules Book
Handoff
Vector Files & QA
Structured Package Deliverables
A comprehensive, itemized inventory of every design asset, conversion section, integration workflow, and support safeguard included in Brand Foundation.
Discovery & Brand Foundation
4 Verified Deliverable ItemsCore Logo System & Visual Assets
4 Verified Deliverable ItemsColour, Typography & Mini Guidelines
4 Verified Deliverable ItemsStationery, Social & File Handoff
4 Verified Deliverable ItemsVector source files (AI, EPS, SVG), high-res raster exports (PNG, JPG), print-ready CMYK PDFs, and digital RGB asset sets.
A brand identity is more than a logo. It combines logo variations, colour palettes, typography rules, brand patterns, and practical applications so your business presents itself consistently across digital platforms, documents, merchandise, and physical environments.
Upon receipt of final project payment, the client receives full ownership of the approved custom logo designs and deliverables. Vector source files (AI, EPS, SVG) and high-resolution export files are transferred in full.
Webtrix Innovations creates original creative design work but does not perform legal trademark availability searches, legal IP clearance, or trademark filings. Formal trademark registration should be handled through an intellectual property attorney.
Project Delivery Journey
Estimated turnaround: Estimated 2–3 weeks. Brand discovery, 2 logo directions, revision cycles, mini guidelines, and asset export.
Discovery & Moodboard
Audience review, visual direction & aesthetic alignment
Logo System & Typography
Strategic concept directions & font pairings
Stationery & Social Kit
Business cards, templates & brand applications
Guidelines & Master Files
Brand guidelines PDF, vector assets & 30d care
Included Scope vs. Outside Scope (What's Not Included)
Your Package Covers
- ✓ Core Logo System (2 Directions)
- ✓ Full color palette (HEX, RGB, CMYK) & typography system
- ✓ Mini Brand Guidelines reference document
- ✓ Business Card, Letterhead, Email Signature & Social Kit
- ✓ Up to 4 Social Post Templates
- ✓ Vector master files (AI, EPS, SVG) & raster formats (PNG, JPG)
- ✓ 30 days post-handoff support (No annual renewal)
What's Not Included (Outside Standard Scope)
- ✕ Website design/coding, mobile apps, or software engineering (handled via Web/App Development)
- ✕ Physical stationery printing, paper stocks, or print manufacturing costs
- ✕ Signage fabrication, physical store installation, or merchandise manufacturing expenses
- ✕ Formal trademark availability searches, legal clearance, or trademark registration
- ✕ Third-party commercial font license purchases or premium stock photography rights
- ✕ Mass product packaging production across multiple SKUs, technical dielines, or barcode systems
- ✕ Ongoing monthly social media post creation, scheduling, or community management
- ✕ Digital advertising media spend, PPC campaigns, or paid marketing management
- ✕ Full copywriting campaigns, PR publications, or major scope changes after approved direction
How Booking & Project Start Works
Transparent financial milestones designed for project commitment, client protection, and predictable delivery.
Reserve Your Package
Pay a minimum of 10% of the plan value to secure your spot in our active schedule.
Confirm Your Project
The initial booking amount remains eligible for cancellation/refund for up to 3 calendar days while the project remains in Booking/Pending Confirmation status.
Reach 50% Project Start
A minimum total payment equal to 50% of the selected package value must be received before work begins. Any booking amount already paid is adjusted toward this 50% requirement.
Master Asset & Guidelines Handover
The remaining balance is due upon project completion prior to live deployment, source files, and asset handover.
Payment Schedule for Brand Foundation
Once the project is confirmed and the 50% start requirement is received, our standard Cancellation & Refund Policy applies.
Ready to Launch with Brand Foundation?
Build a cohesive brand identity system with custom logo design, typography, color palettes, document collateral, and brand guidelines.