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Social Media Marketing Package

Social Presence

Best for startups, local businesses, professionals and small businesses that want to maintain a professional and consistent presence across relevant social platforms.

Best For: Small / Local Business
Platforms & Content: Up to 2 platforms (12 content pieces/month)
Posts & Reels: 10 static / carousel posts + 2 Reels / short-form videos
Campaign Retainer: Monthly Retainer (30d Support)
Monthly Content Calendar
Branded Creatives & Reels
Community Care & Reports
Retainer Investment

Social Presence

MONTHLY RETAINER
India (INR)
₹15,000/month Monthly campaign retainer
International (USD)
$299 USD/month Monthly campaign retainer
Up to 2 platforms managed
12 content pieces/month (2 Reels / short-form videos)
Basic community management
Platforms Up to 2 platforms
Monthly Content 12 content pieces/month
Posts / Carousels 10 static / carousel posts
Reels / Shorts 2 Reels / short-form videos
Stories & Care Basic / Basic
Billing Cycle Monthly Retainer
BUSINESS IMPACT

Why Social Presence Works for Your Business

Designed to systematically build organic social visibility, audience trust, branded creative consistency, engagement workflows, and measurable multi-platform awareness.

01

Consistent Multi-Platform Presence

Maintain a structured, professional presence across up to 2 key platforms with 12 monthly content assets (10 posts/carousels + 2 Reels).

02

Turnkey Content Calendar & Copy

Monthly themes, occasion planning, caption writing, hooks, call-to-actions, and keyword-aware hashtag research included.

03

Publishing & Basic Community Care

Scheduled publishing, profile bio optimization, basic comment checks, spam filtering, and monthly organic metrics reporting.

SUITABLE BUSINESS PROFILES

Suitable for: Startups, local retail shops, independent consultants, boutique service providers, clinic practices, and small business owners establishing a credible social presence.

Subject to initial technical review
ORGANIC SOCIAL CONTENT & COMMUNITY WORKFLOW

What You're Actually Receiving

Social Presence connects brand discovery, monthly content calendar planning, custom graphic design, Reel editing, client approval, multi-platform publishing, community management, and performance reporting into an active organic growth engine.

1

Social Audit

Brand & Voice

2

Content Map

Pillars & Calendar

3

Design & Edit

Graphics & Reels

4

Approvals

Client Sign-Off

5

Publishing

Scheduled Release

6

Community

Moderation & Care

7

Reporting

Monthly Insights

DELIVERABLES BREAKDOWN

Structured Package Deliverables

A comprehensive, itemized inventory of every design asset, conversion section, integration workflow, and support safeguard included in Social Presence.

01

Content Strategy & Monthly Planning

4 Verified Deliverable Items
Initial social media profile audit & brand voice alignment
Target audience identification & competitor content review
Structured monthly content calendar with themes & occasions
Pillars: educational tips, service highlights & brand awareness
02

Creative Design & Reel Editing

4 Verified Deliverable Items
10 custom branded static / carousel graphic designs per month
2 edited Reels / short-form videos from supplied clips/photos
Brand typography, color palette & social sizing optimization
Engaging caption copywriting, hooks & strategic hashtag sets
03

Publishing, Profile & Community Care

4 Verified Deliverable Items
Multi-platform post scheduling & verified publishing
Bio review, profile banner & contact link optimization
Basic comment monitoring & spam moderation (business hours)
Standard escalation of customer orders, quotes & support cases
04

Analytics, Review & Support

4 Verified Deliverable Items
Monthly organic metrics report (reach, impressions, engagement)
Top-performing content identification & basic observations
Next-month strategic direction & content theme roadmap
30 days campaign support per active paid billing cycle
ORGANIC SOCIAL CREATIVE STACK & PUBLISHING WORKFLOWS

Figma creative design, Adobe Suite editing, native platform publishing schedulers, Meta Business Suite, and native social analytics integration.

Social Media Marketing vs Digital Marketing (Organic Content vs Paid Acquisition)

Social Media Marketing focuses on organic brand building, structured content calendars, static posts, carousels, Reels, Stories, community management, and profile optimization. It builds long-term brand equity and customer trust. Digital Marketing focuses on paid advertising (Meta Ads, Google Ads, audience targeting, remarketing, and paid performance campaigns). For paid advertising campaign management, explore our Digital Marketing packages.

Paid Advertising & Media Spend Boundary

The Social Media Marketing package fee covers organic social media strategy, content creation, publishing, community management and reporting within package scope.

Direct ad spend paid to Meta, Google, LinkedIn, or ad networks, as well as paid performance ad management, boosting campaigns, and remarketing funnels are separate and available under Digital Marketing.

Photography & Video Shoot Boundary

Core packages include creative design and Reel editing using suitable client-supplied photos, videos, raw footage, product clips, and existing brand assets.

Original professional on-location filming, on-site photography, camera crews, or studio video shoots are available as a custom add-on quote based on business location, travel, and production complexity.

Reel Production & Editing Scope

Included Reels cover standard social-media video editing: hook structuring, pacing, captions/subtitles, on-screen text overlays, and platform-compliant vertical formatting.

Does not include hiring professional actors, fashion models, voice-over recording artists, studio rental, complex 3D CGI animation, or cinematic visual effects.

Client Approval Workflow & Timelines

Workflow follows: Strategy → Content Calendar → Client Approval → Creation / Finalization → Scheduling → Publishing.

Clients are expected to review calendars and creative drafts promptly. Delays in approvals or late asset submissions will shift the scheduled publishing calendar accordingly.

Content Accuracy & Factual Claims

The client provides and approves accurate pricing, product specifications, business claims, and regulated industry information.

Webtrix Innovations will never intentionally fabricate fake statistics, customer claims, reviews, business results, or false business information.

No Growth Guarantees & Influencer Costs

Organic reach depends on platform algorithms, audience consistency, and content resonance. We strictly avoid fake promises and do not guarantee follower counts, likes, viral reach, leads or sales.

Zero fake followers or bot engagement schemes. Influencer fees, creator collaborations, and product gifting costs are separate and paid directly by the client.

COVERAGE TIMELINE

Monthly Campaign Execution Cycle

Campaign cycle: Monthly ongoing retainer. Monthly ongoing organic social retainer with continuous management during active paid cycles.

STAGE 01

Audit & Content Calendar

Brand understanding, content pillars & monthly calendar mapping

STAGE 02

Creative & Reel Editing

Static graphics, carousels, Reel editing & caption copywriting

STAGE 03

Approval & Publishing

Client sign-off, scheduled multi-platform publishing & community care

STAGE 04

Monthly Analytics Review

Organic performance report, top content insights & next-month roadmap

SCOPE BOUNDARIES

Included Scope vs. Outside Scope (What's Not Included)

Your Package Covers

  • ✓ Up to 2 platforms
  • ✓ 12 content pieces/month
  • ✓ 10 static / carousel posts
  • ✓ 2 Reels / short-form videos (client-supplied raw footage)
  • ✓ Basic Story planning & updates
  • ✓ Basic community management & comment monitoring
  • ✓ Caption copywriting, hooks & strategic hashtag placement
  • ✓ Multi-platform publishing & scheduling management
  • ✓ Monthly strategy review & Monthly analytics report
  • ✓ 30 days campaign support per active paid cycle

What's Not Included (Outside Standard Scope)

Follower, Engagement & Viral Guarantees
  • Guaranteed followers, likes, comments, video views or viral reel reach
  • Guaranteed customer leads, sales volume, phone calls or commercial revenue
  • Fake followers, bot engagement, purchased comments or automated like schemes
  • Fabricated customer reviews, fake testimonials or invented business claims
Paid Advertising & National Media Scope
  • Direct advertising media spend paid to Meta, Google, LinkedIn or YouTube
  • Paid campaign management, ad targeting or performance marketing (available via Digital Marketing)
  • Influencer collaboration fees, creator compensation or product gifting fulfillment costs
  • Paid stock media licenses, commercial audio synchronization fees or font licensing
Production Complexity & Enterprise PR
  • Professional on-location photography or video production crews (available as Custom Add-On)
  • Professional actors, models, studio space rental or professional voice-over talent
  • Complex 3D animation, cinema-grade CGI, advanced VFX or studio motion graphics
  • 24/7 round-the-clock live support desk or dedicated customer-service department management
  • Full PR agency representation, press release distribution or legal crisis communications
Any functionality, integration, campaign asset or service outside the selected package scope may be separately quoted.
MONTHLY BILLING MODEL

How Monthly Campaign Payment & Onboarding Works

Transparent monthly campaign billing designed for continuous optimization, strategic execution, and clear reporting.

STAGE 01 100% Monthly Fee

First Month Campaign Payment

The full monthly service fee is payable before campaign onboarding, creative production, and active management begin.

STAGE 02 Initial Setup

Social Audit, Brand Voice & Content Calendar

Initial account audit, target audience review, brand voice alignment, content pillar mapping, and first-month content calendar creation.

STAGE 03 Active Monthly Execution

Creative Production, Publishing & Community Care

Designing branded graphics, editing Reels from supplied clips, drafting captions, scheduling posts, and actively moderating comments.

STAGE 04 Monthly Cycle End

Monthly Report & Strategy Recommendations

Delivery of detailed performance reports, reach & engagement analytics, format attribution insights, and prioritized strategy recommendations for the next cycle.

RETAINER SCHEDULE

Payment Schedule for Social Presence

Monthly Service Fee:
₹15,000/month or $299 USD/month
1st Month Upfront (100%):
₹15,000/month or $299 USD/month
Recommended Initial Period:
3 Months
Billing Cycle:
Monthly in Advance Active campaign months

Recommended Period: Social media performance and audience patterns are best evaluated with consistent publishing over time. An initial 3-month engagement is recommended to establish the content foundation and observe audience response.

Monthly renewal and cancellation are governed by the applicable service agreement and Webtrix Innovations policies. View our Cancellation & Refund Policy.

READY WHEN YOU ARE

Ready to Launch with Social Presence?

Build a consistent organic social media presence, engage your target audience, and elevate your brand with a defined monthly Social Media Marketing retainer.

Monthly Retainer Organic Content & Community Care No Growth Guarantees